Web Site Statistics
Oban and Lorn Tourism Association owns and manages the oban.org.uk website, along with obanpassport.org.uk, as part of its marketing programme to promote the area to visitors. Members of OLTA are able to advertise their businesses through the site, and many report that this is an excellent method of getting their message across. For visitors the comprehensive editorial content gives plenty of information on Oban and Lorn and pages are added almost weekly.
According to Google Analytics there were 498,077 visits in 2011 (3rd Jan 2011 to 3rd Jan 2012) 46.60% being new visitors! The statistics break down further as:
498,077 - Visits
239,133 - Absolute Unique Visitors
2,406,561 - Pageviews
4.83 - Average Pageviews
00:03:41 - Time on Site
31.32% - Bounce Rate
46.53% - New Visits
The 8th December was the busiest day of the year with 3,483 individual visitors watching the winter storms that lashed Oban bay! The storms in May and September also triggered a surge of web traffic and of course the now infamous 'failed' firework display also brought many visitors to the site for the first time.
All traffic sources sent a total of 498,077 visits, which is slightly up on last year's total. The traffic sources break down as follows:
Direct Traffic - 26.84%
Referring Sites - 9.59%
Search Engines - 63.57%
- Direct Traffic 133,681.00 (26.84%)
- Referring Sites 47,786.00 (9.59%)
- Search Engines 316,604.00 (63.57%)
| Sources | Visits | % visits |
|---|---|---|
| google (organic) | 271,239 | 54.46% |
| (direct) ((none)) | 133,681 | 26.84% |
| bing (organic) | 13,642 | 2.74% |
| yahoo (organic) | 9,939 | 2.00% |
| webcamgalore.com(referral) | 5,920 | 41.74% |
| Keywords | Visits | % visits |
|---|---|---|
| oban | 85,679 | 33.07% |
| oban scotland | 98,536 | 63.88% |
| oban webcam | 26,922 | 22.68% |
| oban web camera | 15,281 | 18.79% |
| oban scotland | 13,183 | 74.15% |
The webcam pages on the site are extremely popular and as can be seen from the keywords table above, many people use 'oban webcam' in their search terms and 26,922 entered the website through this page. Over the year, 890 page titles were viewed a total of 2,406,561 times, the breakdown is as follows:
Pageviews: 2,406,561(% of Site Total: 100.00%)
Unique Pageviews: 1,699,853 (% of Site Total: 100.00%)
Avg. Time on Page: 00:00:58
Bounce Rate: 31.32%
% Exit: 20.70%
| Page Title | Pageviews | Unique Pageviews | Avg. Time on Page | Bounce Rate | % Exit |
||
|---|---|---|---|---|---|---|---|
| 1. | Oban | 535,195 | 276,907 | 00:00:45 | 40.12% | 8.66% | |
| 2. | Eeusk Webcam | 285,164 | 211,504 | 00:01:50 | 60.50% | 43.37% | |
| 3. | Oban tourism information and accommodation, Argyll, Scotland |
272,061 | 215,206 | 00:00:40 | 18.04% | 23.26% | |
Using the benchmark facility of Google Analytics we can compare the oban.org.uk website to others sites of a similar size and with similar content. Our website remains one of the most powerful tourism sites in the UK and if you would like to discuss a commercial opportunity to advertise your business on oban.org.uk please contact the webmaster directly.